Rechecking The Story

In every few months, it is worthwhile to recheck the story of the company:

1) To check if the earnings are growing as expected. 

2) To see if the merchandise is still attractive, and this may also involve checking the stores. 

3) In the case of fast growers, one must ask themselves what will keep them growing. 

It is essential to determine what phase the company is in, whether it is an expansion, start-up or maturity.